Master Facebook Conversion API and Server-Side Tracking with GTM and GA4 for Enhanced Data Collection

For only $15, Foster_ledp will setup facebook conversion API with gtm server side tracking pixel track by ga4. | >> Setup CAPI Acquire Actual Data <<I am an expert in Facebook Conversion API, Tag Manager, Analytics, Server Side Tracking to fix IOS 14.5 Update.Do | Fiverr

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>> Setup CAPI Acquire Actual Data <<

I am an expert in Facebook Conversion API, Tag Manager, Analytics, Server Side Tracking to fix IOS 14.5 Update.

Do you want to setup FB conversion API for Tracking data through GA4 and GTM? If Yes, Let’s start.

Facebook pixel track the data from user browser side that is not working properly now by the recent update of IOS 14/14.5 also others browser Firefox, Safari, Chrome, Yandex etc. Intelligent Tracking Prevention (ITP) algorithms. Due to the update, Facebook conversion API is best solution for collecting user data with protection from website. So you need to capture your data through Conversion API or Server Side Tracking instead of browser. Then utilize user data for advertising.

What I will do:

• Install GTM on Website
• Setup Pixel
• Install Google Analytic 4
• Setup Facebook Conversion API
• Create Server Side Tracking Container
• All Standard Events ( PageView, ViewContent, AddToCard, InitiateCheckout, Purchase and more)
• Custom Event
• Advance Event Matching.
• Domain Verify
• Fix Dynamic value errors
• Aggregated Event Measurement

Which platforms I work on:

• Shopify
• WordPress
• Woo commerce
• Any Custom website
• Any PHP Site

Inbox me

## Setting Up Facebook Conversion API with GTM Server-Side Tracking Pixel for GA4

### Introduction

In the modern digital marketing landscape, tracking and measuring conversions is crucial for optimizing campaigns and maximizing ROI. With the increasing reliance on server-side tracking and the deprecation of third-party cookies, the Facebook Conversion API (CAPI) has emerged as a powerful tool for businesses to accurately track conversions and enhance their marketing efforts. This article provides a comprehensive guide on how to set up Facebook CAPI with Google Tag Manager (GTM) server-side tracking pixel and track data in Google Analytics 4 (GA4).

### Understanding Facebook Conversion API

The Facebook Conversion API is a server-side tracking solution that enables businesses to send conversion events directly from their website’s server to Facebook’s servers. This eliminates the need for client-side cookies and provides a more reliable and privacy-compliant method of tracking conversions. By leveraging CAPI, businesses can ensure that they capture accurate conversion data even in scenarios where cookies are blocked or restricted.

### GTM Server-Side Tracking: An Overview

GTM Server-Side Tracking is a feature within GTM that allows you to track events and data from your website’s server-side environment. Unlike client-side tracking, which executes in the user’s browser, server-side tracking occurs on your website’s server before any data is sent to the client. This provides several advantages, including improved data quality, reduced page load time, and increased privacy protection.

### Step-by-Step Guide to Setting Up Facebook CAPI with GTM Server-Side Tracking Pixel

**1. Create a Facebook Conversion API Event**

* Log into Facebook Business Manager and navigate to **Events Manager**.
* Click on **Create Conversion Event** and select **Custom Event**.
* Enter a name for your event, such as “Purchase Complete.”
* Set the event type to **Server**.
* Copy the **Pixel ID** and **Access Token**.

**2. Install GTM Server-Side Container**

* In your GTM account, create a new **Server Container**.
* Give your container a descriptive name and click **Create**.
* Install the container snippet on your website’s server.

**3. Create GTM Server-Side Trigger**

* Navigate to **Triggers** in your GTM server container.
* Create a new **Custom Event** trigger.
* Enter a trigger name, such as “CAPI Event Trigger.”
* In the **Event Name** field, enter the event name you created in Facebook CAPI (e.g., “Purchase Complete”).

**4. Create GTM Server-Side Tag**

* Navigate to **Tags** in your GTM server container.
* Create a new **Facebook Pixel** tag.
* Give your tag a descriptive name, such as “CAPI Pixel Tag.”
* In the **Pixel ID** field, enter the Pixel ID you copied from Facebook CAPI.
* Set the **Track Type** to **Server**.
* In the **Event Metadata** section, select the **Custom Event** trigger you created earlier.

**5. Map Data Fields (Optional)**

* If you want to send additional data to Facebook CAPI, you can map data fields from your website’s server-side environment to Facebook’s event parameters.
* Click on the **Advanced** tab in the GTM server tag and scroll down to **Data Fields**.
* Map the relevant data fields from your website to the corresponding Facebook event parameters.

**6. Send Test Event**

* Once you have configured GTM server-side tracking, send a test event to verify that the setup is working correctly.
* Create a simple web page that triggers the “Purchase Complete” event on your website.
* Load the test page in a browser and make sure that the event is tracked in GTM and Facebook CAPI.

### Tracking Conversion Data in GA4

* Create a new Google Analytics 4 property and connect it to your website’s server.
* In GTM, create a new trigger that tracks the “Purchase Complete” event on your website.
* In GTM, create a new Google Analytics 4 tag that sends the event data to your GA4 property.

### Benefits of Using Facebook CAPI with GTM Server-Side Tracking

* **Accurate and Reliable Conversion Tracking:** CAPI eliminates the reliance on client-side cookies, ensuring that conversions are tracked accurately even in scenarios where cookies are blocked or restricted.
* **Improved Data Privacy:** Server-side tracking occurs before data is sent to the client’s browser, reducing the risk of data leaks and improving compliance with privacy regulations.
* **Enhanced Personalization:** By sending additional data fields to Facebook CAPI, businesses can gain insights into user behavior and customize marketing campaigns based on individual preferences.
* **Improved Campaign Optimization:** Accurate conversion data enables businesses to optimize their marketing campaigns more effectively, leading to higher ROI.

### Conclusion

Setting up Facebook Conversion API with GTM server-side tracking pixel is a powerful technique that provides businesses with a reliable and privacy-compliant method of tracking conversions. By leveraging this method, businesses can ensure that they